NO SALESMEN ALLOWED
A gentle reminder to all “killer email list” marketers.
The website promises to send you a e-book if you share your email. Or they will invite you to a free webinar in lieu of your email / mobile number. And then will send a barrage of emails turbo charged with an automated service provider that will choke your inbox with promises of milk, honey and rainbows if you join their course (Hey, this will make you a millionaire in a month !).
Till you “Block sender and Mark spam” their mails.
Why? Because the world told them, “ Build a killer email list from scratch & start making money fast” . Did anyone told them to use the email list and not abuse it. Duh!
I subscribed to Seth Godin’s blog about 5 years back and read all most all his daily mailers. The little gifts of wisdom / eclairs of knowledge / photons of light have made a dent in my universe. I started a YouTube channel which led to opening Instagram / Medium accounts (of course, I also need to thank China & Covid for it).
I am not a social media sensation,,,, yet :-)…. but atleast the content I create helps me put my own thoughts in order. I see myself becoming a better communicator as I publish more.
Seth Godin defines Art as, “…creation of something that causes a viewer to be influenced…something that will change us.”
In the same vein, Tim Denning says,“When a content creator genuinely cares about you, you secretly feel loved and you keep coming back for more and don’t know why.”
So Tim makes sense and I click on his articles as soon as I see them on my Medium feed. Tim Ferris makes sense and I am ready to invest 2 hours in his podcasts.
Because I trust the 2 Tims and Seth to “change me”.
But why the hell should I pay heed to a marketer who just wants to sell / sell / sell…when the marketer is behaving like a hormone charged teen who just wants to have “fun” with me. Hutt hutt hurrr!
And that’s why “Jab, Jab, Jab, Right Hook” strategy of Gary V makes sense. Sell only after you have served the client well. The person on the other side of the Inbox knows what you are doing, Mr.Marketer.
Remember, the foreplay precedes the “act” !
